On 3/16, Bungie – creator of the Halo series - announced a fundraiser for relief efforts in Japan. Japan quake relief wristbands are available for $5 through the Bungie Store and Amazon.com, with the proceeds going to the Red Cross.
So, a video game company tries to help out. Should generate a little money, right?
The wristbands were sold out within hours and quickly became the #1 bestseller in the Amazon clothing category. That made the Bungie’s Weekly Update.
Valve is jumping in, too. Team Fortress 2 players can now by in-game items, also to benefit the Red cross.
Let it never be said that geeks don’t care.